"... ahead of the pioneer centralizations of yesterday by the big realtor operating to accommodate the gregarious instinct of humanity, there naturally arises the next step; pioneering by
decentralization. The urbanizing realtor in the discard..."

-Frank Lloyd Wright,
The Living City.
The New American Library, New York, 1958, pp 186-187."
Press

Residential Architect Magazine

September 2009

“Out of 100 houses, maybe 20 are designed by an architect. That means 80 homeowners are never in contact with an architect,” Lerner said. “But 79 percent of all houses are purchased with the aid of a real estate agent or broker, and 85 percent are sold by an agent. This means the first person most consumers [engage] with is an agent. This is unacceptable. We can’t leave this type of exposure to amateurs.”

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Residential Architect Magazine

January 2009

“My job of pointing out why the spatial qualities of an architect-designed home are superior to the builder house next door is easy,” says Lerner, who works in the market’s upper echelons. “Every room in this house has daylight on at least two sides, which is a really impressive design feat on a challenging site. On a more ordinary house you’ll notice a difference in the quality of light and natural ventilation...”

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Inman News

“Look at any real estate listing on the market, and buildings are broken down into their most basic elements: Number of bedrooms, square footage, kitchen appliances. But talk to Erik Lerner, and you soon realize that real estate can be so much more than those prosaic factoids… “

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Architect Online

“Compared with a multimillion-dollar painting by Andy Warhol or Mark Rothko, a house by a modern architectural master like Richard Neutra has more functional value. After all, you can live in it. But if you want to preserve its artistic and financial value, can you redo the kitchen?… “

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